Worked in tandem with Publicis on Citi’s Global Wealth campaign, honing the digital TOV of each product page
Wrote for Citi card services across media ranging from web, banner & mobile to UX modals, modules & wizards
Pitched online video ideas to Q-tips, pairing key visuals to scripts that positioned them as the category leader
Partnered with FKA & BBH to develop cohesive social content, supporting their live Smucker’s & Nutrish work
Provided copy for CVS’s health services splash page, announcing new pharmacy partnerships and acquisitions
Conceived the Live Your #ZestLife campaign to launch Jim Beam Orange, owning all IG, Reels, Giphy & X copy
Generated ideas for Ally Bank’s social calendar, creating relevant money-themed posts for IG and IG Stories
Promoted PGA’s Ally Challenge charity by ghostwriting for select pros and influencers on their social channels
Crafted fresh display and packaging copy for Subway across in-store touchpoints like signs, cups, and bowls
Increased engagement on Subway social posts by leveraging polls, questions, sliders & other swipe-up features
Helped write broadcast ads for Ford, including weekly radio reads, vehicle spots & pandemic assistance commercials
Named Ford Store sales events while crafting the retail campaign messaging across web, email, direct mail & social
Promoted Ford’s official team sponsorships by providing copy for TV scripts, OOH headlines & gameday mags
Helped create Hefty’s Pulling Your Weight campaign ft. World’s Strongest Man to win multi-agency new-biz pitch
Developed conceptual holiday scripts for MN Lotto scratch games while executing against weekly social briefs
Wrote pithy packaging copy for Publix beef jerky, matching the look and feel of their other private-label snacks
Shaped the brand identity of Cargill’s new cooked meats business, sharing naming and manifesto responsibilities
Provided hero headlines for MN brewery Hairless Dog to elevate their profile as America’s first NA craft beer
Workshopped preliminary display copy for Google Nest’s in-store hubs at retailers like Best Buy and Target
Provided long-form financial copy and legalese for HSBC’s savings and investments direct-mail brochure
Crafted Meta/Facebook post copy to support Walmart’s holiday positioning as America’s Best Toy Shop
Helped come up with the preliminary name for Pampers’ Very Important Parents global subscription program
Wrote and pitched initial TV scripts for Voltaren’s new over-the-counter anti-inflammatory ointment
Presented Super Bowl concepts and scripts to CCO and agency leadership for Olay’s first big game appearance
MIAMI AD SCHOOL NYC (CW) ’18
SVA (Cont. Ed.) ’15
ST. THOMAS AQUINAS (BSc) ’13
