Copywriter
HeftyThumnail.png

Hefty

From the makers of all things plastic comes…sustainability? You heard right!
The Hefty “Energy Bag Program” has helped convert over 300 tons of hard to recycle plastic into valuable resources.
To helped the world get familiar, we tapped World’s Strongest Man Martins Licis to demonstrate what pulling your weight looks like.
  AdAge
MarketingDive
Periscope

 

Online Video | YouTube Pre-roll

 
 
 
 

Instagram | Snapchat

 
 
 
 

Microsite

 
 

Year: 2019
Agency: Periscope
Client: Hefty
ECD: Heath Pochucha
GCD: Jen Stocksmith
CD: Bridget Jewell
CW: Joseph Antenucci (Me) | Mike Gibbs
AD: Meghan Rongitsch
Social Creative: Taylor Lovaas
Experience Design: Saurav Kattel
Producer: Katie Durheim
Director: Dan Opsal