When electronics supplier V.E.C. tasked me with promoting the “Home to Go” portable power bank, I wanted to bring attention to the fact that people only care about their phone's battery life when it’s nearly dead. That’s why I gave them an offer they couldn’t ignore. Leveraging a growing prank, I placed fake outlets that doubled as redeemable coupons in high foot traffic areas, thus converting frantic wall huggers into potential power bank buyers so they could Power Their Productivity.
IN AIRPORTS
ELSEWHERE
