In 1936 Tom Carvel changed the game when he patented the first soft serve ice cream formula. If Tom were still alive, I’m sure he'd have some choice things to say to the competition in his distinctive raspy voice. Lucky for us, I took to twitter and declared posthumously that the best ice cream will always be Carvel soft serve. Your favorite ice cream brand is not safe. Scroll down and peep the archive to see if #YouGotSoftServed
Copywriter
