To kick off the 2019 Holiday season, Minnesota Lottery introduced its first-ever clear scratch game. To make sure this new addition was top of mind during the gift-giving frenzy, we positioned it as the ultimate luxury item, showcasing this one of a kind scratch ticket in all its dazzling glory.
To Minnesotans, the State Fair is a way of life.
That’s why in order to promote the July run of scratch games,
we leaned into our presence at the venue and engaged our followers with iconic fair-themed posts, filters & stickers for them to share.
Year: 2019
Agency: Periscope
Client: Minnesota Lottery
CD: Scott Dahl
CW: Joseph Antenucci (Me) | Chris Bluma
AD: Nicole Meyer | Jenessa Vack
