Copywriter

MN Lottery

To kick off the 2019 Holiday season, Minnesota Lottery introduced its first-ever clear scratch game.

To make sure this new addition was top of mind during the gift-giving frenzy,

we positioned it as the ultimate luxury item, showcasing this one of a kind scratch ticket in all its dazzling glory.

To Minnesotans, the State Fair is a way of life.

That’s why in order to promote the July run of scratch games,

we leaned into our presence at the venue and engaged our followers with iconic fair-themed posts, filters & stickers for them to share.

MNL I'MN State Fair Sign copy.jpg
MNL State Fair Booth.jpg
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FunOnAStick_1 copy.gif
LetsGetTogether_1 copy.gif
Butter_IMN.gif
Sticker-Animated-IMN-Sparkle.gif
Sticker-SUMMER-I'MN-Shades.gif
MNL State Fair Snapchat Filter.jpg