After missing out on a proper summer two years in a row, the world was eager to cut loose.

Leaning into the summer thirst, we introduced Jim Beam Orange with a social-forward approach,

encouraging everyone to get back out there and live their #ZestLife

Instagram Reels

Instagram Posts

Stickers

Posts formally known as Tweets

Peel the deal this summer with Jim Beam Orange. Get back out there, live your #ZestLife, and tag a #thirsty friend. pic.twitter.com/Gxg7UYIZhD
— Jim Beam (@JimBeam) July 8, 2021

What does your Jim Beam Orange #ZestLife look like this summer? 🥃🍊
— Jim Beam (@JimBeam) July 13, 2021

Your new #ZestyBestie awaits. Find your summer squeeze with Jim Beam Orange. Tag a thirsty friend. pic.twitter.com/A9W1n6CFA3
— Jim Beam (@JimBeam) July 23, 2021

Apparently nothing rhymes with “Orange”
Comment your thoughts. 👇
No wrong answers.#JimBeamOrange #ZestLife
— Jim Beam (@JimBeam) July 30, 2021

RT if you'd leave this Out of Office message for your boss. #JimBeamOrange 🍊

Hello,

I am currently O.O.O. living my #ZestLife

Feel free to join me and my summer squeeze Jim Beam Orange for a Highball, or I'll fill you in on the juicy details when I return.

Zest Regards
— Jim Beam (@JimBeam) July 1, 2021

Advantage Orange. #ServeUpTheOrange pic.twitter.com/GcI89SyBjV
— Jim Beam (@JimBeam) July 5, 2021

Year: 2021
Agency: R/GA
Client: Jim Beam Orange
CD: James Dick
CW: Joseph Antenucci (Me)
AD: Thomas Huerta | Akira Thompson
Animator: G. Pelczar
Producer: Steve Intrabartola